The Integrated Resorts (IR) which will commence operating in early 2010, are proving to be a shot in the arm for Singapore economy. The government unveiled the plans for development of the casino based resorts in 2005 in order to drive the economy further by boosting the tourism industry.
You’ve just reviewed the final results of your last pro-active media campaign to launch that
new product or service. The numbers look pretty good: media impressions were in the millions;
coverage was evenly split between broadcast and print; and a leading national paper ran three
stories on the launch-pretty impressive. But could it have been better?
Read more on Communications Analysis: Real-Time — Benchmark for success in 2006…
When I was a Venue Media manager with the Commonwealth Games, I received some of the best coverage of the venues that I was looking after. I had some people ask me what was my secret.
PR plays a key function in a successful business. And for PR to be productive you will need to trust more than friendship or basic instincts in choosing an “ideal” PR company. Since public relations are about communication and steering the company towards realistic targets, you must consider a number or crucial and tangible issues.
Read more on 10 ways to identify if your public relations company is right for you…
Press releases are one of the most important elements in the marketing strategy that provides for the maximum exposure of your company and reminds your clients about important developments in your company. The most important aim of the press release is to win the trust of your steadfast clients and inform new customers about your company and its activities. Each of the press releases should contain some indispensable elements such as intriguing and attractive headline, the body of the press release that should describe the developments of your company (for instance you company starts providing new services, it might start manufacturing new products or it launches some new projects). Remember that the most efficient press release must attract the attention of your reader immediately-only few of your potential readers have the time to read numerous press releases submitted to the desk.
Read more on Incredible results of well-written press release…